Promoting your restaurant can help keep you top of mind for customers and drive orders for your business. We suggest starting your promotion efforts with email and social media so that you can quickly reach new and returning customers at little to no cost.
Consider where your customers will most likely be looking for updates from you. Facebook, Instagram, and Twitter are great places to start.
Start creating content that will work across multiple social platforms. While best practices vary slightly between platforms, many apply to most social media platforms. Follow our recommended steps below to get started crafting content!
Need some inspiration? Check out these examples of awesome restaurant social media marketing.
Spending money to boost posts can quickly become expensive but can also help you reach more potential customers, so be thoughtful with choosing a relevant audience and carefully monitor how much you’re spending.
Note, this functionality is accessible to business profiles on Facebook or Instagram.
Some examples of email marketing services include Toast Marketing, Constant Contact, Mailchimp, and Sendgrid.
Now that you’re set up with social media and email, it’s time to create content that you can re-purpose across all your marketing platforms. See below for a list of suggested content you can post about:
Let your customers know whether to order from your website or an app, what pickup and delivery options you offer, and what your hours are.
Highlight a favorite dish or an enticing new addition to your menu. Be sure to include an image of your dish.
Consider running a promotion to help boost orders. Promotions are often a useful tool in driving more orders but can also be costly, so carefully consider the duration and cost of the promotion.
If you offer gift cards, consider promoting them as an easy and enjoyable gift for friends and family.
If you have a loyalty program, let customers know how to join and what rewards you offer.
Connect with your customers on a more personal level by sharing how you started, which menu items are personal favorites, or how you developed a new dish.