Products Loyalty

Reward your regulars and keep guests coming back

Our integrated, customizable loyalty program helps you retain valuable guests, incentivizing repeat visits.

Easy for your team. Easy for your guests.


Get started in minutes and make it your own

Learn how


Create a seamless experience in-store and online

Learn how


Make your program work for your business goals

Learn how

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Get started in minutes with a customizable program.
  • Select accrual options
    Choose whether guests can earn points from dollars spent or number of visits.
  • Customize redemption options
    Choose the rewards you offer, from a free item of your choice to cash back.
  • Protect your bottom line
    Customize value per point and minimum spend to protect your bottom line.
  • Promote in-store and online
    Select surfaces to promote your loyalty, from your guest-facing display to your online ordering pages.
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Create a seamless experience for your guests in-store and online.
  • Easy access on multiple channels
    Guests can enroll when paying at the register, signing their digital check, placing an online order, or simply through a sign-up link.
  • Offer hassle-free rewards
    Guests seamlessly accrue points with each swipe of their credit card. No need to carry a loyalty card or sign-in on every visit.
  • Easy for users to track, anywhere, anytime
    Diners can log in to check loyalty progress anytime.
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Incentivize guest behavior to reach your unique business goals.
  • Encourage specific guest behavior
    Create day-and-time bonuses, like “double-point Tuesdays”, or dining option bonuses, like double points for takeout orders.
  • Personalize rewards
    Create bonus points and perks, like birthday treats and welcome bonuses.
  • Promote your loyalty program
    Seamless integrations make it easy to promote on your Toast Website and through Toast Email Marketing.
  • Know what’s working
    Get a clear picture of your loyalty program so you can track performance in real-time.


Toast customers using our full Marketing Suite (including Toast Loyalty) saw 63% more sales than those without it.*

See Pricing

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Why Restaurateurs Choose Toast

“Without Toast, it would be much harder to do the volume we see at lunch. We might do 100 to 200 tickets over the course of a couple hours. Kitchen display screens have helped us achieve that level of service."

Brad Gillis

Co-Founder Home Grown

"Customers were so crazy to earn points that they were buying the entire bar a round so they can redeem the rewards. They love how the loyalty program offers a gamified restaurant experience."

Logan Hostettler

General Manager The 1894 Lodge

"Guests don't stay at one bar; they move from space to space. With Toast, a guest can open a tab at any of our three bars and any bartender can enter information for them."

Ezra Star

General Manager Drink
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See Toast Loyalty and our all-in-one POS platform in action

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*Based on Toast internal data from 7/1/23 to 12/31/23 comparing Gross Merchandise Value for restaurants on the Toast platform using Toast's Marketing Suite with restaurants on the Toast platform that do not use Toast's Marketing Suite. Individual results will vary.