Restaurant Chain Fresh City Chooses Toast POS System

Mar 03, 2014


Fresh City, a New England-based restaurant chain specializing in “bold and original creations you can feel good about,” decided in April 2014 to replace their traditional point-of-sale system with Toast’s all-in-one POS at six of their locations.

For owner Pete Minich, the decision was easy, mostly because of Toast’s advanced reporting features.

“The fact that I have access to real-time data in the moment on my laptop or on my phone is awesome. It helps us manage our restaurants more efficiently and effectively… To know things like average transaction times is fantastic. I was never able to see this information before,” said Minich.

Toast President Aman Narang immediately noticed Fresh City’s need for a new point-of-sale without clunky hardware or complex servers.

“We saw that this restaurant, with several locations across Massachusetts, had a unique issue: Pete couldn’t keep running back and forth between locations to fix minute problems. Toast’s cloud functionality was the perfect solution for him.”

Complete control over business operations is now securely accessible to Pete, right from his smartphone. In addition, Toast also allowed Fresh City:

  • Fast and easy setup, as Toast was implemented to all locations in just two weeks and restaurant employees were offered quick on-site training.
  • Rapid support and software updates, as Toast offers 24/7 emergency support and completes all updates automatically and remotely.
  • Significant cost savings, as Toast’s Android tablets saved Fresh City thousands of dollars in hardware costs, and Toast’s loyalty program is integrated within the platform.

“I was able to outfit six of my restaurants with Toast for less than it would have cost me to outfit just one location with a legacy system. We rolled out Toast to all locations in just two weeks. The onboarding process was super easy. In one hour, we trained the whole restaurant,” said Pete Minich.

About Toast

Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit