Toast Brings Digital Restaurant Technology Platform to the UK

May 04, 2023

LONDON—Toast (NYSE: TOST), the all-in-one digital platform built for restaurants, announced today that its technology will roll out in the UK from today, starting with the greater London area. Toast’s technology platform, which also launched in Canada and Ireland in recent weeks, is used by approximately 79,000 restaurant locations in the US as of the end of fiscal year 2022. 

Toast’s UK customers will be able to benefit from a range of technology to help them seamlessly connect their entire business operations covering front of house, kitchen, payments, and restaurant partner integrations. 

All-in-One Technology Designed for UK Restaurants

Toast’s all-in-one product suite is designed to help restaurants thrive by providing technology focused on streamlining operations, growing revenue, empowering staff, and improving the bottom line. Using Toast’s platform, restaurants and hospitality businesses in the UK can benefit from:

  • Point of Sale (POS), Software, and Payments Together: By integrating POS, software, and payments in one, Toast provides enhanced customer service compared to the traditional model of non-integrated or semi-integrated payments. Toast’s platform also offers a seamless payment experience for both guests and staff, with reliable, accurate, and automated payment reconciliation.

  • Toast Go™ Handheld Mobile POS Devices: Toast handhelds put the power of a POS in the palm of a server’s hand, allowing servers to fire orders directly from the table to increase throughput and order accuracy, all while allowing for greater efficiency, to cover more tables during a typical shift by eliminating the trips back and forth to a central POS terminal. 

  • Kitchen Display Systems (KDS): Toast KDS is designed to increase kitchen efficiency and productivity by converting legacy paper tickets into digital tickets that won’t get lost; allowing for more clearly visible modifiers or changes; and helping improve communication between front and back of house. Toast KDS also provides valuable productivity metrics into item-level prep times to identify and improve bottlenecks in the kitchen.

  • Robust Cloud-Based Reporting: Easy to use, fast reporting from Toast allows operators to keep tabs on their business from anywhere, with real-time restaurant specific reports across sales, labour, product mix, and beyond, across one location or many. 

  • Growing Partner Ecosystem: Toast is rapidly expanding its international partner ecosystem of robust integrations with best-in-class technology providers across reservations, inventory, labour management, online ordering and delivery, loyalty, guest engagement, and more.

  • Local Service and Support: From onsite installation and training to 24/7/365 award-winning customer support, Toast offers local service and support that's custom built for the demanding needs of the fast-paced hospitality industry.

“This announcement marks a significant and exciting moment in Toast’s journey as we bring our technology to the UK to help restaurants and hospitality businesses streamline their operations and improve their performance,” said Jen DiRico, Senior Vice President & General Manager of International, Toast. “For the last year, our team has been working with selected restaurant and hospitality partners in greater London to ensure our technology meets the needs of UK hospitality businesses. These partnerships have been important in helping us understand how Toast can help hospitality business owners address some of the problems they’re facing in running their businesses and help them thrive. 

“One of the restaurant partners we’ve been working with to perfect our platform is Le Bab, which has nine locations across London, including a flagship restaurant on the iconic Kingly Street. The team at Le Bab is one of a number of hospitality businesses in the UK that have provided us with invaluable feedback to help us shape our products and services to ensure they dovetail with the needs of modern hospitality businesses in the UK.” 

Le Bab Restaurant Partners with Toast

Toast’s UK team has been working with a number of hospitality businesses, including Le Bab in London, to deliver solutions that meet the needs of UK restaurants. 

“We discovered Toast for the first time during a trip to the US, and when we learned the company was coming to the UK, we wanted to set up a conversation straight away as we felt Toast’s platform was perfectly placed to help us grow further,” said Sam Brotchie, COO, Le Bab. “Two key elements in our decision to work with Toast are the quality of its hardware and payments processing solution, both of which are clearly custom-built for restaurants. Our servers can take payment table-side and Toast’s reporting tools mean the managers of our restaurants are able to manage close out in half the time it used to take.” 

“Toast’s platform has also had a positive impact on our speed of service. Before we integrated Toast at Le Bab, our table turn time was around an hour and a half. Today, thanks to Toast, it’s now between 30 and 40 minutes. Toast’s technology is seamless and it has really improved communication between the front of house team and the kitchen. Toast is an all-in-one, robust and stable platform that you can really rely on. It’s been a game-changer for us.” 

For more information, visit

About Toast

Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit